Kaliber Case Study

25-50

employees supported

accountants

Xero

accounting software

15k

hours saved by accountants annually

Challenges

Laborious way of managing marketing expenses and client ad spending

Solutions

- Corporate Cards
- Efficient, instant invoice management

Business benefits

A platform that provides seamless integration to the business accounting system making reconciliation easier and closure of books faster.

A platform that helps business owners avoid spending on their founder cards and prevents employees from making out-of-pocket expenses.

Spenmo is perfect for marketing agencies that handle multiple clients as it offers a great deal of convenience via virtual cards and expense tracking features.

Kaliber has worked with over 50 brands worldwide and as it expands its portfolio of digital services, it is faced with several challenges in implementing its business processes, particularly in managing its digital marketing and client expenses. Before Spenmo, the company charged all its expenses through the founder’s Amex card. For a while, this resolved all its spending being consolidated in one statement of account. However, as its roster of clients’ ad spending grows, accounting expenses and tracking became more difficult. For one, the accounting team needed to wait until the end of the billing period to have a detailed look at the expenses. This step made it harder for the members of the team to reconcile the expenses, record and track them.

"We wanted a dedicated card for each of our clients and just thinking about it seemed impossible."

In a business model that involves millions of dollars in marketing spend, designating a credit card for each client is not realistic. This goal only worked out once Kaliber opted to use Spenmo Smart Card which can be assigned and customised for each customer.

Kaliber onboarded with Spenmo allowing them to assign one virtual card for each client. All ad spending and marketing fees were charged to the client’s card. There was no need for Kaliber employees to cross-reference customer spending with customer IDs issued by Google.

"Since using Spenmo, we've managed to create Virtual Cards as a replacement for our Amex Card, get the card users to take a picture of the receipt with the Spenmo map and simply 'Sync to Xero' to have our records updated."

A dedicated card for each client was easier to track and manage. Spenmo’s map makes it possible for Kaliber to check any discrepancies and anticipate any possibilities of fraud.

"Spenmo made it a lot easier for us to reference as well as have a sense of security in the scenario in which we may overspend or if an ad account were to get hacked and spend an excessive amount of money."

Kaliber was also able to set the exact budget allotment for each client’s marketing spending. With a specific limit, there will be no instances of going over the allowed budget.

As Kaliber expanded its portfolio of digital services, working with over 50 brands worldwide, it encountered challenges in managing its digital marketing and client expenses. Initially, they used the founder's Amex card to consolidate expenses, which worked for a while. However, as their client base and ad spending grew, it became increasingly difficult to track and reconcile expenses since they had to wait until the billing period's end for a detailed review.

Kaliber was looking for a platform that could automate their expense tracking without the gruelling process of reconciling client IDs on Google against the information logged on Amex's credit card billing statement. Hence, Robert Lai, Founder and CEO of Kaliber, approached Spenmo to help solve these pain points:

Eliminating the use of one founder's credit card to pay for clients' ad spend
Lack of control in marketing spend that would lead to overspending, and risks of hacking and fraud
Difficulty in expense reconciliation and lack of real-time visibility over client ad spend

Kaliber now runs every expense through Spenmo, according to Robert. For them, it was easier to keep their expenses in one place and automatically aligned them with the right expense category. Kaliber was able to save time, money, resources and a lot of stress as the platform is seamless, easy to follow, and onboard people within their team.

With a seamless expense tracking and management system, digital marketing service providers like Kaliber no longer see any impediments to growing their scope and portfolio. With Spenmo Smart Card, there were no risks of overspending, erroneous expenses tracking and laborious reconciliation of spending.

Kaliber now efficiently tracks ad spending for its growing list of clients using Spenmo's unlimited virtual Smart Cards. Each client has a dedicated card, simplifying expense management and eliminating the need to cross-reference customer IDs. Spenmo's real-time expense map helps detect fraud and prevents overspending, while precise budget allocation ensures clients stay within their limits.

In conclusion, Spenmo has become an indispensable partner for digital marketing service providers like Kaliber, ensuring they remain in control of their client spending. By streamlining expense management and providing a seamless, stress-free experience, Spenmo has helped Kaliber save time, money, and resources. With the Spenmo Smart Card, they've eliminated the risks of overspending, errors in expense tracking, and the laborious task of spending reconciliation. This platform has opened the door for digital marketing service providers to expand their scope and portfolio without hesitation, knowing that Spenmo is there to prevent fraudulent expenditures.

1. Virtual Smart Cards assigned to each Kaliber client for easier tracking of ad spending

2. An expense map to detect possibilities of fraud and stop the likelihood to overspend

AT A GLANCE

Performance Marketing Consultancy

25 - 50

Xero

1. A Virtual Corporate Card assigned to every client for easier tracking and budget monitoring

2. Better visibility and control over digital ad spending through seamless integration with Xero

Find Out More