During the pandemic, digital ad spending grew strongly. In 2020, it grew 12.2% despite its initial falloff. Digital ad spending worldwide amounted to 378.16 billion U.S. dollars that year.
Before you can start your digital ad campaigns, you’ll need to set up your ad accounts. Each platform has its distinct processes and strengths. Here’s how you can maximise each of them.
Singapore is no stranger to digital advertising. Digital ad spending in the country has also seen an increasing trend every year, and researchers expect this pattern to continue. They have projected digital ad spending to reach US$ 1,155m in 2021.
This number is primarily due to social media becoming a lucrative avenue for digital advertising. As of 2020, 5.06 million Singapore citizens are on social media, which is expected to climb to 5.65 million by 2025. Imagine reaching that many people with your advertising strategy.
Social media ads have gained traction as a potent marketing tool, and many businesses are willing to spend so much on them. A social media ad campaign can cost quite a bit, so budgeting is essential. If you plan to launch one or two campaigns, you’ll have to organise your expenses accordingly and be aware of your spending limits.
To make your business stand out among its competitors when using social media ads, you’ll need a solid campaign. Crafting an effective ad campaign requires extensive industry and market research. Understanding your audience and your platform is also essential before starting your advertising strategy.
Leveraging trends and conducting successful campaigns can boost profits and increase brand awareness. Digital ad campaigns work, and a well-crafted one can give you huge returns on your investment.
Different ad platforms have different strengths. Understanding these and how to use them can help you leverage their capabilities to maximise their benefits. It would also help to manage your marketing spending for your first campaign.
Facebook is one of the most–if not the most–popular social media platforms worldwide. By 2020, there were 4.81 million Facebook users in Singapore. Everyone and their mother are now on Facebook. This social media giant’s massive user base makes it one of the most attractive avenues for ads.
There are a ton of post options for you to choose from. Facebook advertising with the use of the Facebook ads manager gives you a lot of control. This platform allows you to create text posts, links, videos, and photos, depending on your needs. You can also create ads that target specific users and demographics, which can help you reach your target market better.
Creating an advertising account for Facebook is pretty simple. All you have to do is sign up for a business account or create a page for your business. Once created, every page automatically gets a corresponding ad account.
If your business already has a Facebook page, the process gets a bit easier. You will only need to request the page administrator for admin, editor, or advertiser permissions to start running ads. If you already have an existing advertising account, then you can simply begin creating your ads as soon as you want. You can also create new advertising accounts if necessary.
For those who are new to Facebook ads, here are the steps needed to set up your ad account:
Once you have an ad account, you only need to set up your preferred payment method. Facebook supports debit cards, credit cards, bank payments, and region-specific manual payments.
Twitter is the best platform to use when you want to keep up with the latest happenings as they occur. It’s incredibly fast-paced, making it ideal for monitoring news, events, and global conversations.
Singapore currently has over 1.7 million Twitter users, the majority of which are 25-34 years old. It’s a very popular platform amongst young people, particularly millennials and gen-Z.
Its explore page gives you the lowdown on what people are talking about. Twitter trends provide insights into the day’s most popular topics. Ultimately, Twitter is a platform for conversation and authentic connections.
Twitter’s ad system banks on this idea of authenticity. They integrate your ads in each user’s timeline. An ad is no different from ordinary tweets that people create every day. People can like and retweet these ads or even reply to them.
Here’s how you can create your Twitter ads account.
Although not as big or as heavily populated as other social media sites, LinkedIn still has a significant audience. Other social media platforms may have a more generic, mass audience, but LinkedIn advertising targets more professionals and business owners.
They have over 750 million professionals using their platform, and four out of five of these users drive business decisions. With this number, advertising on LinkedIn carries a considerable potential for business growth.
LinkedIn offers you four types of ads: text ads, dynamic ads, sponsored content, and sponsored messaging. You can reach people through a dedicated ad sidebar, timeline posts, or their inbox.
Here’s how you can set up a LinkedIn ad account.
You can create as many ad accounts as you need; however, you cannot delete these ad accounts.
If you wish to remove any personal information from the platform, contact LinkedIn support.
Ad costs can vary depending on the option you pick. LinkedIn offers advertisers pay-per-click and impression-based systems. Pay-per-click ads usually cost at least $2 per click, while impression-based ads cost at least $10 per day.
Everyone who uses the internet has encountered Google in some way. Google’s search engine controls 83.87% of the search engine market share in 2021. They also control various online services, like Google Workspace and YouTube.
With 40,000 searches per second, Google is an excellent platform for advertising. When you conduct a Google search, you often see businesses topping their search engine results pages (SERPs). Search engine optimisation (SEO) isn’t the only way to do this. Many companies use Google Ads to promote themselves through this medium further.
Google Ads doesn’t only promote your business through search engine results pages. You can also choose to have your ads appear throughout their plethora of services. This can include Gmail, YouTube, and Google Play.
To access this flexible platform with its vast array of options, you first need to create a Google Ads account. Here’s how you can do it.
1. Click the blue “Get Started” button.
2. The page will prompt you to sign in with a Google account. If you don’t have one yet, register first.
3. Google will then ask you, “What’s your main advertising goal?” You have four options:
| Tips on Managing Facebook Ads | |
| Hire a professional | Running Facebook ad campaigns will require consistent attention. If you’re already busy with your regular business operations, it might be wise to hire an ads manager. |
| Focus on mobile content | Most Facebook users (98.5%) access the platform via a mobile phone. Because of this, it only makes sense to optimise your content for mobile screens. Vertical videos are an excellent attention-catcher for mobile devices. You should also pay attention to the optimal image size or video sizes for these (measured in pixels). |
| Payroll Services Managed by Payroll System Agencies | Aside from hiring professionals to do the work for you, companies can also hire payroll system agencies. These payroll service providers manage all payslip-related responsibilities, including monthly employee salary deposits. |
| Software Managed Payroll Systems | Software-managed payroll systems are entirely automated programs. These programs come with features that streamline the entire payroll process. It also allows companies to manage their payroll through a more efficient digital platform. |
After you create your ad accounts, monitor your ad spending easily with the help of Spenmo. Book a demo today to learn more about how we can help.
Managing an ad campaign across multiple channels can be pretty challenging. You’ll have to deal with ad production, account management, and troubleshooting, among other things.
You’ll also have to keep up with various payment methods and channels. Managing corporate expenses can be difficult, especially with several team members and client accounts.
You can better handle these things if you get virtual cards. This can be a good solution for your business since it allows you to keep track of all your business transactions in real-time. This way, every transaction is easily kept track of as they happen. It’s also easy and convenient to use.
For help in getting the right kind of virtual card, you can ask Spenmo for assistance. You can book a consultation or demo with them to see how your finances can be handled and placed in good hands.
Yes, you can create new Facebook ad accounts via the Facebook Business Manager. Go to “Business Settings”. Click “Accounts,” then “Ad Accounts.” From the blue “Add” dropdown menu, you can choose “Create a new ad account,” then pick between “Add an Ad Account,” and “Request Access to an Ad Account.”
No. You need to use a business page to start running a Facebook ad campaign. If your business doesn't have a page, you can use someone else's. However, there needs to be a business page involved in the process.